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	<title>pruneau &#187; Marketing</title>
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	<link>http://teamworkscom.com</link>
	<description>The blog &#124; site of Brand Strategist and Integrated Communications Creative Director, Paul Pruneau and his firm, Teamworks Communications, Inc.</description>
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		<title>How to turn your Tweets into value.</title>
		<link>http://teamworkscom.com/2012/01/26/how-to-turn-your-tweets-into-value/</link>
		<comments>http://teamworkscom.com/2012/01/26/how-to-turn-your-tweets-into-value/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 22:26:59 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
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		<category><![CDATA[blogging]]></category>
		<category><![CDATA[brand perception]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[content distribution]]></category>
		<category><![CDATA[effective techniques]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[teamworkscom]]></category>
		<category><![CDATA[timing]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[Twittter]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=4231</guid>
		<description><![CDATA[Now that there are over 100 million users of Twitter, it&#8217;s appropriate to recognize this very established social media channel for what it has become. For there is little doubt that this is one of the best tools for driving traffic to your site or blog, fostering relationships with prospects and customers, facilitating thought leadership, and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What your content is competing with in 60 seconds on the web.</title>
		<link>http://teamworkscom.com/2012/01/09/what-your-content-is-competing-with-in-60-seconds-on-the-web/</link>
		<comments>http://teamworkscom.com/2012/01/09/what-your-content-is-competing-with-in-60-seconds-on-the-web/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 18:47:54 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[blog post]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content competition]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[creation techniques]]></category>
		<category><![CDATA[marketing practices]]></category>
		<category><![CDATA[mindshare]]></category>
		<category><![CDATA[Paul Pruneau]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[visibility]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=4093</guid>
		<description><![CDATA[So how&#8217;s it goin&#8217; with your web site or blog? Are you getting lots of traction? Are you garnering tons of site visitors and subscribers? Are you converting lots of customers with awesome landing pages and A/B offers that are testing customer engagement with special incentives? Or have you hit a plateau in your attempt [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2012/01/09/what-your-content-is-competing-with-in-60-seconds-on-the-web/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>EmpoweringWorkPractices launches new site</title>
		<link>http://teamworkscom.com/2011/12/07/empoweringworkpractices-launches-new-site/</link>
		<comments>http://teamworkscom.com/2011/12/07/empoweringworkpractices-launches-new-site/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 19:07:10 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[content management system]]></category>
		<category><![CDATA[Decision Clarity]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Empowering Work Practices]]></category>
		<category><![CDATA[EmpoweringWorkPractices]]></category>
		<category><![CDATA[EWP]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[Paul Pruneau]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=3642</guid>
		<description><![CDATA[EmpoweringWorkPractices, a San Francisco Bay area HR consulting firm,  recently turned to Teamworks Communications to help them clarify their service offering, define a unique positioning for the organization, and present a memorable and distinctive personality in an easy-to-use web site and blog that would support lead generation and prospect education activities. EmpoweringWorkPractices (EWP), offers human [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>7 tips to stretch your content creation efforts.</title>
		<link>http://teamworkscom.com/2011/11/29/7-tips-to-stretch-your-content-creation-efforts/</link>
		<comments>http://teamworkscom.com/2011/11/29/7-tips-to-stretch-your-content-creation-efforts/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 20:07:50 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[blog post]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[buyer personna]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[how to stretch your content]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[marketing practices]]></category>
		<category><![CDATA[Paul Pruneau]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[stretch your content]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[techniques]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=3618</guid>
		<description><![CDATA[If it&#8217;s not obvious by now, the rules of marketing have changed forever. Traditional marketing no longer works the way it used to because the consumer is now in complete control. If they can&#8217;t easily find you and you don&#8217;t provide a reason for them to pay attention to you, they won’t. Like never before, [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/11/29/7-tips-to-stretch-your-content-creation-efforts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Site launch for Zypr: A new software platform that voice-enables connected services for apps, autos, and consumer electronics devices.</title>
		<link>http://teamworkscom.com/2011/11/07/zypr-launches-a-new-site-for-their-software-platform-that-voice-enables-consumer-electronics-devices/</link>
		<comments>http://teamworkscom.com/2011/11/07/zypr-launches-a-new-site-for-their-software-platform-that-voice-enables-consumer-electronics-devices/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 17:59:38 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[cloud mashup]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[content management system]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Internet services]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[Paul Pruneau]]></category>
		<category><![CDATA[Pioneer]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[Teamworks]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[teamworkscom]]></category>
		<category><![CDATA[Tivix]]></category>
		<category><![CDATA[voice enabled device]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[web site]]></category>
		<category><![CDATA[Zypr]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=3555</guid>
		<description><![CDATA[&#160; Zypr, a voice-enabled, cloud-based API that dramatically simplifies the connectivity of a consumer electronics devices to the growing list of Internet services available on tablets, smartphones, automobiles, TV’s and more, just launched their new developer web site and blog. With the launch of the site and the release of Zypr’s API, any developer or [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/11/07/zypr-launches-a-new-site-for-their-software-platform-that-voice-enables-consumer-electronics-devices/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Buyer persona: why it&#8217;s critical for online marketing success.</title>
		<link>http://teamworkscom.com/2011/10/24/buyer-persona-why-its-critical-for-online-marketing-success/</link>
		<comments>http://teamworkscom.com/2011/10/24/buyer-persona-why-its-critical-for-online-marketing-success/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 16:53:11 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[buyer persona]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[sales funnel]]></category>
		<category><![CDATA[targeted content]]></category>
		<category><![CDATA[Teamworks Communications]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=3517</guid>
		<description><![CDATA[In the olden days, one of the essential questions that had to be answered in order to plan, develop and implement effective marketing was &#8220;who is the target prospect?&#8221; It may seem a bit fundamental but a clear and definitive answer to this essential question frequently determines the success or failure of any marketing effort. [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/10/24/buyer-persona-why-its-critical-for-online-marketing-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>LivFit gets their web site in shape for search, social &amp; lead generation</title>
		<link>http://teamworkscom.com/2011/10/20/livfit-gets-their-web-site-in-shape-for-search-social-lead-generation/</link>
		<comments>http://teamworkscom.com/2011/10/20/livfit-gets-their-web-site-in-shape-for-search-social-lead-generation/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 22:10:11 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Point of View]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[content management system]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[LivFit]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[Oliveyah Fitness]]></category>
		<category><![CDATA[Paul Pruneau]]></category>
		<category><![CDATA[personal training Marin]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=3419</guid>
		<description><![CDATA[LivFit, a growing personal fitness training provider located in Marin county, CA, has recently launched a new online website and blog. This new online property presents their upgraded service offering and addresses our research into what their prospects and customers were looking for when evaluating one of the many training and fitness resources in their [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/10/20/livfit-gets-their-web-site-in-shape-for-search-social-lead-generation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why your business card is no longer in your wallet.</title>
		<link>http://teamworkscom.com/2011/09/21/why-your-business-card-is-no-longer-in-your-wallet/</link>
		<comments>http://teamworkscom.com/2011/09/21/why-your-business-card-is-no-longer-in-your-wallet/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 22:00:43 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Point of View]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[banding]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brand measurement]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[graphic identity]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[search results]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[teamworkscom]]></category>
		<category><![CDATA[total web presence]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=3372</guid>
		<description><![CDATA[My how things have changed. I can remember a time when it was really important to have a cool business card with a custom logo that attempted to embody the qualities of a brand while differentiating it from competitors. Yet, as businesses of all size have flocked to crowdsourcing web sites to have their logos [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/09/21/why-your-business-card-is-no-longer-in-your-wallet/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Does the content match the cover?</title>
		<link>http://teamworkscom.com/2011/09/10/does-the-content-match-the-cover/</link>
		<comments>http://teamworkscom.com/2011/09/10/does-the-content-match-the-cover/#comments</comments>
		<pubDate>Sat, 10 Sep 2011 22:58:22 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Point of View]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[experts]]></category>
		<category><![CDATA[klout score]]></category>
		<category><![CDATA[online presence]]></category>
		<category><![CDATA[personal branding]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=3321</guid>
		<description><![CDATA[Lately, I&#8217;ve been attending a number of meetings, networking events and business gatherings and I&#8217;ve met a lot of interesting and fascinating people. Many of them are pursuing some amazing ventures with passion and a clear vision. Others, who describe themselves as being &#8220;in marketing&#8221;, talk an interesting game and profess to have lots of [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/09/10/does-the-content-match-the-cover/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>What to consider before a web site redesign</title>
		<link>http://teamworkscom.com/2011/06/08/what-to-consider-before-a-web-site-redesign/</link>
		<comments>http://teamworkscom.com/2011/06/08/what-to-consider-before-a-web-site-redesign/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 18:33:58 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[provider requirements]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[redesign]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[web site check list]]></category>
		<category><![CDATA[web site considerations]]></category>
		<category><![CDATA[web site design]]></category>
		<category><![CDATA[web site design consultants]]></category>
		<category><![CDATA[web site requirements]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=3043</guid>
		<description><![CDATA[Recently, I came across this great list of items to consider when approaching the significant task of web site redesign. It was created by Mike Volpe, VP of marketing at HubSpot. While his list is comprehensive and even somewhat daunting, one glaring item appeared to be missing and should not be overlooked. For those considering [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/06/08/what-to-consider-before-a-web-site-redesign/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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