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	<title>pruneau &#187; Media</title>
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	<link>http://teamworkscom.com</link>
	<description>The blog &#124; site of Brand Strategist and Integrated Communications Creative Director, Paul Pruneau and his firm, Teamworks Communications, Inc.</description>
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		<title>How to evaluate creative web solutions</title>
		<link>http://teamworkscom.com/2011/07/20/how-to-evaluate-creative-web-solutions/</link>
		<comments>http://teamworkscom.com/2011/07/20/how-to-evaluate-creative-web-solutions/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 20:35:03 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Point of View]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[brand differentiation]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[communications brief]]></category>
		<category><![CDATA[content marketing tips]]></category>
		<category><![CDATA[creative brief]]></category>
		<category><![CDATA[creative evaluation]]></category>
		<category><![CDATA[how to evaluate creative]]></category>
		<category><![CDATA[new web site]]></category>
		<category><![CDATA[openmarketing]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[web creative]]></category>
		<category><![CDATA[web site design]]></category>
		<category><![CDATA[web solution]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=3162</guid>
		<description><![CDATA[Unquestionably, there is nothing more valuable to a brand today than the online presence it presents to prospects and customers on the Internet. It is the most essential marketing component that an organization has to have to be found and considered for a product or service. Yet, it&#8217;s surprising how many small and medium sized [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The composition and economics of bloggers</title>
		<link>http://teamworkscom.com/2011/05/15/bloggers-who-are-they/</link>
		<comments>http://teamworkscom.com/2011/05/15/bloggers-who-are-they/#comments</comments>
		<pubDate>Mon, 16 May 2011 03:55:14 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blog ads]]></category>
		<category><![CDATA[blog income]]></category>
		<category><![CDATA[blogger geography]]></category>
		<category><![CDATA[bloggers]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[grasshopper]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[Teamworks Communications]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=3006</guid>
		<description><![CDATA[I discovered this great INFOGRAPHIC from the Grasshopper group in my tweet stream this week and it brought to life some amazing insights on bloggers. The graphic was produced with data compiled from Technorati and Business Week. A few highlights include: The greatest traffic drivers to a blog is social media of which Facebook and [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/05/15/bloggers-who-are-they/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The hub of your content marketing strategy=Blog</title>
		<link>http://teamworkscom.com/2011/04/19/why-a-blog-should-be-the-hub-of-your-content-marketing-strategy/</link>
		<comments>http://teamworkscom.com/2011/04/19/why-a-blog-should-be-the-hub-of-your-content-marketing-strategy/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 16:46:05 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blog tips]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand personality]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[content distribution]]></category>
		<category><![CDATA[content hub]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[owned media]]></category>
		<category><![CDATA[RSS]]></category>
		<category><![CDATA[search optimization]]></category>
		<category><![CDATA[social currency]]></category>
		<category><![CDATA[thought leadership]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=2983</guid>
		<description><![CDATA[&#160; When I discovered a post titled 12 reasons to put Blogs at the center of your Content Marketing, authored by Heidi Cohen, at the CMI (Content Marketing Institute) blog, it was so timely, so spot on and had so many important benefits in it, I just had to post about it. The essential idea [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/04/19/why-a-blog-should-be-the-hub-of-your-content-marketing-strategy/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>10 point checklist for Content Marketing</title>
		<link>http://teamworkscom.com/2011/04/05/10-point-checklist-for-content-marketing/</link>
		<comments>http://teamworkscom.com/2011/04/05/10-point-checklist-for-content-marketing/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 18:08:47 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[content calendar]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Content Marketing Conference]]></category>
		<category><![CDATA[customer value]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[techniques]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=2924</guid>
		<description><![CDATA[Content marketing is the new buzz that marketers and businesses are flocking to address the dramatic changes that have taken place in how to promote a product or service on the Internet. The idea is simple: Consistently create, publish and broadcast content that your prospects will find engaging and valuable (That’s easy, right?) With so [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/04/05/10-point-checklist-for-content-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Rent vs. Own: As marketing shifts, how to reach more qualified prospects.</title>
		<link>http://teamworkscom.com/2011/03/06/rent-vs-own-the-shift-in-reaching-prospects-and-customers/</link>
		<comments>http://teamworkscom.com/2011/03/06/rent-vs-own-the-shift-in-reaching-prospects-and-customers/#comments</comments>
		<pubDate>Sun, 06 Mar 2011 21:07:33 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[earned media]]></category>
		<category><![CDATA[marketing practices]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[new marketing]]></category>
		<category><![CDATA[owned media]]></category>
		<category><![CDATA[paid media]]></category>
		<category><![CDATA[Paul Pruneau]]></category>
		<category><![CDATA[post advertising era]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Teamworks Communications]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=2796</guid>
		<description><![CDATA[I recently attended the 2011 Content Marketing Strategy Conference where a number of recognized speakers presented many points of view on the great shift that has taken place in marketing over the last few years. Throughout the 2-day presentations, there was unchallenged consensus that marketing has now entered the “post advertising age”. And as a [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/03/06/rent-vs-own-the-shift-in-reaching-prospects-and-customers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>7 tips to help people find your value.</title>
		<link>http://teamworkscom.com/2011/02/24/7-tips-to-help-people-find-your-value/</link>
		<comments>http://teamworkscom.com/2011/02/24/7-tips-to-help-people-find-your-value/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 20:01:39 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[Alt Tags]]></category>
		<category><![CDATA[blog post]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[marketing practices]]></category>
		<category><![CDATA[off-page search]]></category>
		<category><![CDATA[Paul Pruneau]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search results]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=2774</guid>
		<description><![CDATA[Today, small talk and short conversation has shifted on the Internet to the social networks. And as Elisa Camahort Page, co-founder of BlogHer, says: “If you’re looking for substantive conversation, you aren’t going to find it on Facebook, or in 140 characters on Twitter&#8221;. So blogs remain the preferred domain for millions where longer form [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/02/24/7-tips-to-help-people-find-your-value/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Mr./Ms. Brand: So, why aren&#8217;t we friends yet?</title>
		<link>http://teamworkscom.com/2010/11/18/why-cant-we-be-friends/</link>
		<comments>http://teamworkscom.com/2010/11/18/why-cant-we-be-friends/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 18:19:08 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Point of View]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[customer touch-points]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[follow]]></category>
		<category><![CDATA[friend]]></category>
		<category><![CDATA[kinship]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[retention]]></category>
		<category><![CDATA[Teamworks Communications]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=2591</guid>
		<description><![CDATA[&#160; After recently completing a purchase online, I received a request to participate in a survey from a large well know retailer brand. They were attempting to gain some insight on how many touch points I have with their brand through social media. And, more importantly, they were trying to determine why I had not [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2010/11/18/why-cant-we-be-friends/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social media: the hidden costs of success.</title>
		<link>http://teamworkscom.com/2010/10/13/social-media-the-hidden-costs-of-success/</link>
		<comments>http://teamworkscom.com/2010/10/13/social-media-the-hidden-costs-of-success/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 21:57:40 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Point of View]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[brand differentiation]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[costs]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[participation]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[user-generated content]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=2470</guid>
		<description><![CDATA[I recently attended the #140 conference in San Francisco. At the event one of the many presenters made a rather poignant and relevant presentation titled “Why Small Business sucks at marketing”. While the title may be arresting, the sentiment might be right given today&#8217;s rapidly changing marketing environment. Let’s examine, for a moment, the impact [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2010/10/13/social-media-the-hidden-costs-of-success/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Turn the Integrated Marketing mess into opportunity.</title>
		<link>http://teamworkscom.com/2010/09/29/turn-the-integrated-marketing-mess-into-opportunity/</link>
		<comments>http://teamworkscom.com/2010/09/29/turn-the-integrated-marketing-mess-into-opportunity/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 21:36:20 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Point of View]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[consultants]]></category>
		<category><![CDATA[engaging customers]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing experience]]></category>
		<category><![CDATA[marketing partner]]></category>
		<category><![CDATA[marketing resources]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=2418</guid>
		<description><![CDATA[Integrated marketing used to be fairly simple. But as Steve McKee recently pointed out in Bloomberg BusinessWeek, it&#8217;s now become somewhat of a mess. In the olden days, if your television and print ads were tied to your newspaper and direct mail campaign, you had an “integrated” communications campaign. Today it’s much, much more complicated. [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2010/09/29/turn-the-integrated-marketing-mess-into-opportunity/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Expectations for Social Media’s elusive value.</title>
		<link>http://teamworkscom.com/2010/06/25/expectations-for-social-media%e2%80%99s-elusive-value/</link>
		<comments>http://teamworkscom.com/2010/06/25/expectations-for-social-media%e2%80%99s-elusive-value/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 16:59:09 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Point of View]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business value]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[message distribution]]></category>
		<category><![CDATA[Paul Pruneau]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[posting]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[search results ranking]]></category>
		<category><![CDATA[SMO]]></category>
		<category><![CDATA[tweeting]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=2255</guid>
		<description><![CDATA[We seem to have moved to the next phase of social media. And, I might add, not a moment too soon. The first painful phase of exploration, experimentation and endless posts about someone’s lunch or dinner fare has become so very passé. The early adopters and category gurus who I respectfully “listened” to and attempted [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2010/06/25/expectations-for-social-media%e2%80%99s-elusive-value/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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