March 1st, 2014 by Pruneau | 2 Comments
Content Marketing has, increasingly, become standard practice for marketing a product or service online. Because it generally costs less than traditional offline marketing and has proven to be the single most effective strategy for SEO, virtually every brand is now doing it. For those not yet onboard or those who think that it’s just the […]
December 26th, 2013 by Pruneau | No Comments
It’s been another busy year on the TeamworksCom blog. And thanks to our great group of smart and interested readers, we managed to improve some of the numbers that we use to measure how well our blog is performing.
November 8th, 2013 by Pruneau | 3 Comments
The score. It’s hard to believe but we’ve finally reached our much sought after goal of having over 100 original posts in our blog. For many, this insignificant milestone is not worth a second of recognition or notice.
May 22nd, 2013 by Pruneau | No Comments
If you’re looking for a reason to start or continue blogging, the short answer today is it’s no longer an option. Without exception, this single activity can do more for your online visibility and performance than just about anything else you might consider.
March 26th, 2013 by Pruneau | No Comments
Is it any wonder that few people trust digital advertising, social media posts, ads on websites, and text messages from companies or brands? With an average exposure of up to 3000 messages and online content every day, it’s amazing that any of what’s seen or read is retained or acted on at all.
March 12th, 2013 by Pruneau | No Comments
Today, people are overwhelmed with way too much to read and absorb on the web. And if you’re now continually creating content that your prospects and customers will find valuable or entertaining (what’s now called Content Marketing), your primary responsibility is to get what you write found first and then read.
March 1st, 2013 by Pruneau | No Comments
Virtually every business has its share of industry specific terms that tend to permeate the conversations and correspondence of those in it. Marketing is no exception. In fact, aligned with the growth of the Internet, marketing is one industry that seems to have exploded with an ever increasing use of digital acronyms
February 1st, 2013 by Pruneau | No Comments
To put it mildly, there’s a lot to know to be successful in online marketing these days. And if you’re publishing a continuous stream of content that your prospects and customers find valuable, it’s now more important than ever to do everything possible to ensure that the original content you create is attributed to you
January 24th, 2013 by Pruneau | No Comments
These days, more and more marketers are foregoing traditional marketing tactics—think postal direct mail, print advertising, and yellow pages—and they’re adjusting their budgets to focus on creating content for marketing. There’s growing evidence that this trend won’t be changing anytime soon.
January 12th, 2013 by Pruneau | No Comments
We value the content in our blog and do our best to make it informative, entertaining and relevant to those interested in online marketing. Based on our analytics including: page views, time on page, social media sharing, likes, and audience engagement, we’ve compiled your favorite TeamworksCom blog posts from 2012.
December 5th, 2012 by Pruneau | No Comments
It’s fair to say that WordPress has become the default development platform of choice for just about any new web site or blog. For businesses of all sizes and types, as well as for bloggers and people just wanting to have a voice on the Internet, WordPress has become the platform of choice.
November 20th, 2012 by Pruneau | No Comments
I recently was introduced to a seasoned marketing consultant and we started a discussion about many of the changes that have taken place in marketing. Off course correction.
November 10th, 2012 by Pruneau | No Comments
If you’ve been a bit distracted by the relentless pace of the change in online marketing, you may have missed all of the buzz about Content Marketing. With the power of self publishing on the Internet now in the hands of the many, claims about Content Marketing replacing advertising continue to increase
October 10th, 2012 by Pruneau | 3 Comments
There can be no denying that a web site is the most essential component for marketing any business today. Yet, according to a report issued by the University of Maryland and Network Solutions, almost half of small US business still lack this essential marketing vehicle.
September 24th, 2012 by Pruneau | 8 Comments
Looking at your circa 2000 website and considering an extreme make over? Or at least a 21st century update? Take note: Today’s fast changing environment brings new requirements and strategic considerations for this undertaking that may have changed dramatically from your last encounter with digital marketing.
August 19th, 2012 by Pruneau | No Comments
As the center piece of our online marketing strategy, the value of our blog cannot be understated. So it makes sense for us to invest a lot of effort and resources in continually creating blog content for a number of reasons.
April 9th, 2012 by Pruneau | 2 Comments
It is fair to say that WordPress has become the default development platform for many new websites and blogs. While there are many ways to develop and launch a web site, recent data indicates that over 22% of new active domains in the US are running WordPress.
March 2nd, 2012 by Pruneau | No Comments
In case it isn’t obvious, the good old days of corporate Marcom are gone forever. DIY is the new model. And everything you do (and a brand does) online is now marketing.
January 9th, 2012 by Pruneau | No Comments
So how’s it goin’ with your web site or blog? Are you getting lots of traction? Are you garnering tons of site visitors and subscribers? Are you converting lots of customers with awesome landing pages and A/B offers that are testing customer engagement with special incentives? Or have you hit a plateau
December 29th, 2011 by Pruneau | No Comments
Ok, you’re blogging regularly, working hard to create great content for your readers, optimizing all of it for search and building a library of branded assets that increase in value over time. All is good right? Well, maybe.