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Just when you were starting to get comfortable with Social Media, along comes Pinterest which seems to reframe both your expectations and understanding of how sharing platforms work and how they deliver value.

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It is fair to say that WordPress has become the default development platform for many new websites and blogs. While there are many ways to develop and launch a web site, recent data indicates that over 22% of new active domains in the US are running WordPress.

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In case it isn’t obvious, the good old days of corporate Marcom are gone forever. DIY is the new model. And everything you do (and a brand does) online is now marketing.

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As content marketing has rapidly emerged as one of the most utilized marketing disciplines today, it’s become apparent that the content on your site or blog is now your best asset to help people find your value on the web. So why not squeeze more value out of it?

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If you’re using Twitter as part of your marketing strategy to engage with prospects and followers, improve site traffic, and increase your brand awareness, you should be measuring and analyzing how many clicks your tweets are actually getting. Especially if you’re using a structured approach to your tweets and including occasional links back to valuable content [...]

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So how’s it goin’ with your web site or blog? Are you getting lots of traction? Are you garnering tons of site visitors and subscribers? Are you converting lots of customers with awesome landing pages and A/B offers that are testing customer engagement with special incentives? Or have you hit a plateau in your attempt [...]

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Ok, your blogging regularly, working hard to create great content for your readers, optimizing all of it for search and building a library of branded assets that increase in value over time. All is good right? Well, maybe.

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Whether you’re new to optimizing your web site for search or if your an experienced pro, everyone makes mistakes—especially when it come to SEO. The bad news is that mistakes can have a significant effect on your search results page ranking. But the good news is, you can correct most of them by being informed [...]

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EmpoweringWorkPractices, a San Francisco Bay area HR consulting firm, recently turned to Teamworks Communications to help them clarify their service offering, define a unique positioning for their consultancy, and present a memorable and distinctive personality in an easy-to-use web site and blog. This new online property was also designed to support lead generation and prospect [...]

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If it’s not obvious by now, the rules of marketing have changed forever. Traditional marketing no longer works the way it used to because the consumer is now in complete control. If they can’t easily find you and you don’t provide a reason for them to pay attention to you, they won’t.

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LivFit, a growing personal fitness training provider located in Marin county, CA, has recently launched a new online website and blog. This new online property presents their upgraded service offering and addresses our research into what their prospects and customers were looking for when evaluating one of the many training and fitness resources in their [...]

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If you have a business, and it’s not apparently clear to you by now, you’re going to need a high quality blog to market your product or service on the Internet today. So, it you’ve started a blog or you’re considering creating one soon, you’re going to have to deal with the continuous challenge of [...]

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Unquestionably, there is nothing more valuable to a brand today than the online presence it presents to prospects and customers on the Internet. It is the most essential marketing component that an organization has to have to be found and considered for a product or service.

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Recently, I came across this great list of items to consider when approaching the significant task of web site redesign. It was created by Mike Volpe, VP of marketing at HubSpot. While his list is comprehensive and even somewhat daunting, one glaring item appeared to be missing and should not be overlooked.

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I discovered this great INFOGRAPHIC from the Grasshopper group in my tweet stream this week and it brought to life some amazing insights on bloggers. The graphic was produced with data compiled from Technorati and Business Week.