Comments on: How to satisfy social media’s relentless appetite. http://teamworkscom.com/2010/02/12/how-to-satisfy-social-media%e2%80%99s-relentless-appetite/ The blog | site of Brand Strategist and Integrated Communications Creative Director, Paul Pruneau and his firm, Teamworks Communications, Inc. Wed, 11 Apr 2012 21:50:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Paul Pruneau http://teamworkscom.com/2010/02/12/how-to-satisfy-social-media%e2%80%99s-relentless-appetite/comment-page-1/#comment-873 Paul Pruneau Wed, 16 Mar 2011 08:26:00 +0000 http://teamworkscom.com/?p=1679#comment-873 David, FYI I posted this today. Points to the pinnacle of online success and the investment required. What's it gonna take to make a top 10 blog? 2.4 posts per day, (1,278 avg word count) for the next 6.7 years. http://bit.ly/idu2KF David, FYI I posted this today.
Points to the pinnacle of online success and the investment required.

What’s it gonna take to make a top 10 blog? 2.4 posts per day, (1,278 avg word count) for the next 6.7 years. http://bit.ly/idu2KF

]]> By: db http://teamworkscom.com/2010/02/12/how-to-satisfy-social-media%e2%80%99s-relentless-appetite/comment-page-1/#comment-874 db Wed, 16 Mar 2011 04:04:00 +0000 http://teamworkscom.com/?p=1679#comment-874 Well, if I posted 2.4x / day 1300 words per post I wouldn't have time to do any actual consulting which is after all the reason I'm interested in social media in the first place. So that formula is not a practical solution unless someone (a) has staff doing the posting for them (b) is able to monitize their blog to justify the time directly, or (c) has a trust fund. What's Plan B? Well, if I posted 2.4x / day 1300 words per post I wouldn’t have time to do any actual consulting which is after all the reason I’m interested in social media in the first place. So that formula is not a practical solution unless someone (a) has staff doing the posting for them (b) is able to monitize their blog to justify the time directly, or (c) has a trust fund. What’s Plan B?

]]> By: Paul Pruneau http://teamworkscom.com/2010/02/12/how-to-satisfy-social-media%e2%80%99s-relentless-appetite/comment-page-1/#comment-872 Paul Pruneau Tue, 15 Mar 2011 23:32:00 +0000 http://teamworkscom.com/?p=1679#comment-872 David, thank you so much for your comments and interest. Your inquiry raises an insightful question: That is, how to address the new requirement for a business to now be a continuous publisher of valued "content" and a distributor of it (just like a media company) through the pervasive social networks. As you have discerned, success is no longer about a one-time marketing campaign investment. It will require continuous participation either by internal resources or outsourced to a partner organization that will provide guidance and ongoing value. Determining the right level of investment in these efforts should always be viewed through the business metrics that matter. 1. Are these efforts improving the ability of prospects to find your value online? 2. Are you enabling prospects to become leads by capturing their data and moving them through a structured selling process that converts them over time into actual customers? 3. Are you continually analyzing your efforts to see how to improve your performance on the above activities to help you meet your revenue objectives? The links below share some additional insights on the changing world of marketing and the impact on business. I hope you find them of interest. http://bit.ly/a6T826 http://bit.ly/i0SdWg David, thank you so much for your comments and interest.

Your inquiry raises an insightful question: That is, how to address the new requirement for a business to now be a continuous publisher of valued “content” and a distributor of it (just like a media company) through the pervasive social networks.

As you have discerned, success is no longer about a one-time marketing campaign investment. It will require continuous participation either by internal resources or outsourced to a partner organization that will provide guidance and ongoing value.

Determining the right level of investment in these efforts should always be viewed through the business metrics that matter.
1. Are these efforts improving the ability of prospects to find your value online?
2. Are you enabling prospects to become leads by capturing their data and moving them through a structured selling process that converts them over time into actual customers?
3. Are you continually analyzing your efforts to see how to improve your performance on the above activities to help you meet your revenue objectives?

The links below share some additional insights on the changing world of marketing and the impact on business. I hope you find them of interest.
http://bit.ly/a6T826
http://bit.ly/i0SdWg

]]> By: db http://teamworkscom.com/2010/02/12/how-to-satisfy-social-media%e2%80%99s-relentless-appetite/comment-page-1/#comment-871 db Mon, 14 Mar 2011 21:26:00 +0000 http://teamworkscom.com/?p=1679#comment-871 Paul - thanks for this great overview of things to do to build credibility on social media. If you have the opportunity to explore this further, I'm sure many would be interested in your advice on what should the highly time-constrained do? For example, if you run a small business and can give a half hour a day to social media what would you do? What would you add if you could give an hour a day? Under what conditions is it worth hiring someone to extend your capacity to generate social media? (I'm not referring to the design issues, I'm talking about the ongoing day-in day-out work of scanning, responding, posting, etc.) It's easy for this to become a time-sink or cash-sink, so how do you make the *right* level of investment? Paul – thanks for this great overview of things to do to build credibility on social media. If you have the opportunity to explore this further, I’m sure many would be interested in your advice on what should the highly time-constrained do? For example, if you run a small business and can give a half hour a day to social media what would you do? What would you add if you could give an hour a day? Under what conditions is it worth hiring someone to extend your capacity to generate social media? (I’m not referring to the design issues, I’m talking about the ongoing day-in day-out work of scanning, responding, posting, etc.) It’s easy for this to become a time-sink or cash-sink, so how do you make the *right* level of investment?

]]> By: Jim Boyer http://teamworkscom.com/2010/02/12/how-to-satisfy-social-media%e2%80%99s-relentless-appetite/comment-page-1/#comment-119 Jim Boyer Wed, 17 Feb 2010 17:28:40 +0000 http://teamworkscom.com/?p=1679#comment-119 Social media marketing sounds a bit too personal to be used by big corporations and I think individuals on a social site might be suspicious about the content. Things like Twitter and Facebook may be a fad for a certain generation of users but with the pain of increasingly high maintenance, it will soon be replaced by software that requires less work. I'm guessing. Social media marketing sounds a bit too personal to be used by big corporations and I think individuals on a social site might be suspicious about the content. Things like Twitter and Facebook may be a fad for a certain generation of users but with the pain of increasingly high maintenance, it will soon be replaced by software that requires less work. I’m guessing.

]]> By: Wendy Bryant http://teamworkscom.com/2010/02/12/how-to-satisfy-social-media%e2%80%99s-relentless-appetite/comment-page-1/#comment-118 Wendy Bryant Wed, 17 Feb 2010 17:11:28 +0000 http://teamworkscom.com/?p=1679#comment-118 Thanks Paul for commenting on my post! I agree with your points especially the last one: time and consistency. Nicely written. Looking forward to more. :) Wendy Thanks Paul for commenting on my post! I agree with your points especially the last one: time and consistency. Nicely written. Looking forward to more. :)
Wendy

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