Is social media supporting your brand position?
February 9th, 2010 | Published in Brand, Marketing, Social Media, Stream
Steve Goldner, better known as Social Steve, reminds us in this interview video that social media is not a selling medium but a relationship medium. It is here where listening, listening and listening again to the people you want to connect with is essential.
Steve also reinforces the essential requirement that a brand’s social media activities need to support a well crafted and differentiated brand positioning—just as every other marketing activity should do.
With the emergence of Social Media as an essential platform for connecting with prospects and customers, developing a brand positioning and communicating it to everyone in your organization should be a first priority before you dive into social media.
I think he’s got it right. And this short video is worth a look.
Share your thoughts and let us know what you think.
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