Is social media supporting your brand position?
February 9th, 2010 | Published in Brand, Marketing, Social Media, Stream
Steve Goldner, better known as Social Steve, reminds us that social media is not a selling medium but a relationship medium. It is here where listening, listening and listening again to the people you want to connect with is essential.
Steve also reinforces the essential requirement that a brand’s social media activities need to support a well crafted and thought through brand positioning—just as every other marketing activity should do.
With the emergence of Social Media as an essential platform for connecting with prospects and customers, developing a brand positioning and communicating it to everyone in your organization should be a first priority before you dive into social media.
I think he’s got it right. And this short video is worth a look. Let us know what you think.
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