http://teamworkscom.com/2009/11/17/who-controls-social-media-the-customer/ The blog | site of Brand Strategist and Integrated Communications Creative Director, Paul Pruneau and his firm, Teamworks Communications, Inc. Wed, 11 Apr 2012 21:50:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://teamworkscom.com/2009/11/17/who-controls-social-media-the-customer/comment-page-1/#comment-47 Pruneau Wed, 18 Nov 2009 18:35:42 +0000 http://teamworkscom.com/?p=1563#comment-47 Well said. In this environment where the landscape is shifting like never before, the role of the customer has significantly increased in every marketing activity. Well said. In this environment where the landscape is shifting like never before, the role of the customer has significantly increased in every marketing activity.

]]> http://teamworkscom.com/2009/11/17/who-controls-social-media-the-customer/comment-page-1/#comment-46 Deborah Richmond Wed, 18 Nov 2009 17:26:33 +0000 http://teamworkscom.com/?p=1563#comment-46 Once you understand this shift, that it's more likely your customer who controls your message, then social media marketing makes more sense. If I'm on Facebook and I say my services are great, that holds almost no weight. If my customer is on Facebook and says my services are great, people give their comment far more weight. Once you understand this shift, that it’s more likely your customer who controls your message, then social media marketing makes more sense. If I’m on Facebook and I say my services are great, that holds almost no weight. If my customer is on Facebook and says my services are great, people give their comment far more weight.

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