Fostering disability or reaching a target?
September 4th, 2009 | Published in Marketing, Media | 5 Comments
The potential to register a brand impression comes at a price.
Award-winning industrial designer, Charlie Patterson, recently shared an observation that large portions of the population are now walking around looking down at there cell phone or texting. The result is that advertisers are capitalizing on this interaction fixation by presenting marketing messages on the ground hoping for a fleeting glance from multi-tasking, gizmo uers to register an impression and deliver a message.
Is it effective? Can you track ROI? Probably not. But Charlie points out that a new and emerging generation already has vision related issues from concentrated, close up focus on electronic devices while simultaneously looking down to navigate the logistics of walking. Lifting the head to see long distances is a good thing and without that function it appears that some are adapting in an abnormal way.
Just another outcome from the rampant adoption of 24/7 connected technologies that some may not have predicted.
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September 4th, 2009at 5:05 pm(#)
I’m walking my dog and reading your post via my iPhone. I kid you not. I think Charlie is on to some thing.
September 5th, 2009at 10:52 am(#)
How cool is that. From observation to insight to sharing to real world validation and back to sharing. Looks like the new media to me. Thanks for the comment.
September 8th, 2009at 8:11 pm(#)
I checked out more research on the topic and found these articles.
http://www.bio-medicine.org/medicine-news/Excessive-Text-Messaging-Causes-Repetitive-Strain-Injury-In-A-Eight-Year-Old-Girl-11061-1/
http://www.livestrong.com/health-article/internet-email-text-messaging-addiction-soon-to-be-official_7dcf218d-2be7-fe8d-6de1-761218b99532/
http://www.mobimadness.com/are-blackberry-users-addicts/
This article is amazing, teens and tweens are inventing new words to prevent their parents from understanding their text messages!
http://www.cellular-news.com/story/37717.php
Tips to prevent pain from texting.
http://news.health.com/2009/07/06/too-much-texting-can-spell-neck-arm-pain/
Teen falls in manhole while texting.
http://current.com/items/90399751_texting-teen-falls-down-nyc-manhole-will-sue-city.htm
I think there will be a backlash to this constant interruption of personal time and thought.
The “hipsters” are trying to be unique and anti consumers yet corporate marketing have already dialed into their preferences. They are riding “fixie” bikes with no brakes! How far can you go to be “not normal”!
Urban Outfitters are offering custom built “fixies”. “Built by us & you”
But limited coolness with front and rear brakes!
Check this out
http://bikes.urbanoutfitters.com/
Time will tell, I will looking for the backlash.
November 12th, 2009at 11:00 am(#)
There’s an app for that.
Type n Walk uses your iPhone camera to allow you to type and see that fire hydrant you are about to walk into.
By next year I am looking for the Bluetooth glasses that allow you to see what you are typing, displays a virtual coupon for whatever retailer you are walking by, plays a movie trailer of whatever is showing at the theater you are passing and has a ticker showing stock quotes, sports scores or the latest from E news, etc.
Look also for the study related to health care/insurance costs and its relationship to text induced trauma.
November 12th, 2009at 11:50 am(#)
Duke,
Thanks for the insights. I think I won’t be wearing those new glasses. Could affect my insurance premiums negatively.