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Outside! New wave rolling in.

July 10th, 2009  |  Published in Point of View, Technology

Google WAVEAs the velocity of change continues to accelerate, Google has provided us with a small glimpse into the future of communications, collaboration and connections with their recent announcement of WAVE.

When this technology deploys, it has the potential to have significant implications on the way we work and how work gets done—everywhere. It’s also going to put new pressure on the old Microsoft model of using desktop, shrink-wrapped applications to do the dispersed, collaborative work required in a smaller, flatter, interconnected world. As web strategist and seasoned product manager Michael Moir points out in his somewhat technical analysis of WAVE, the implications become apparent in his feature by feature analysis.

More Google disruption.

Bottom line: What can we expect as this new technology moves from the beta server to real world deployment? Eminent accelerating change.


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Paul Pruneau, and Teamworks Communications, Inc., develop communications and brand strategy, engineer content to express customer value, and create integrated online and Content Marketing solutions to help businesses succeed. Follow Paul on Twitter, connect on Google+, send an email or just call 415.789.5830.

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