Healthy Initiative for Glendale

Helping Glendale design a healthy initiative

December 29th, 2008 | Published in Marketing, Media, News

New logo for Glendale | LACBC alternative transportation program

The Los Angeles County Bicycle Coalation (LACBC) in conjunction with the City of Glendale, CA recently formed a public/private partnership to develop and promote a new city wide Safe and Healthy Streets initiative.

This new program was designed to integrate enhanced activity routes and multi-purpose paths into the the city’s master plan with a reusable “toolbox” of innovative traffic calming and control measures. The initiative also made city policy changes that outlined minimum standards for access and streetscape features that reduced the barriers to walking, cycling and other non-motorized transportation alternatives.

By encouraging physical activity with more pedestrian friendly streets, paths and routes, Glendale was focused on promoting the benefits of improved health and well-being within their diverse community.

LACBC engaged our services to create a graphic identity for generating awareness and raising the visibility of the program.

New Safe & Healthy Streets community web site

The solution we developed was integrated into a number of community outreach efforts including a new web site, site signage and promotional material.

The new graphic identity has enhanced recognition and interest by a consortium of government agencies involved in the initiative. And the community has embraced the pilot program as construction begins on new and improved access routes and paths throughout the city.

Jennifer Klausner, Executive Director of LACBC added: “The program identity that Paul Pruneau and Teamworks Communications developed for us helped us immeasurably in getting this program implemented.

They added significant value in bringing to life the essence of our initiative and creating a personality for the program that the community and civic leaders could endorse and support. We would not have been as successful without their keen insight, strategic focus and outstanding talent.”

LACBC_WP_Grid_Image

To learn more how we can help you develop your brand strategy and create an integrated marketing solution to express your customer value, contact Paul Pruneau at Teamworks Communications, Inc.