Team kicks into big leagues
November 18th, 2008 | Published in Brand
How can one of the best, Bay Area, teenage girl soccer teams get noticed and look more professional to college coaches and scouts at showcase tournaments in Northern California?
Start with a make over of their brand and incorporate a new identity into all player profile documents, marketing material, web site, uniforms, gym bags, sweatshirts and team gear.
That’s just what we did for the Livermore Shock girls soccer team. Parents, players and coaches responded with enthusiastic support. What’s more, the new brand identity helped reinvigorate the team with confidence and pride to compete in their rigorous tournament season.
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